Urban Decay | Naked & Nude

For Urban Decay's Valentine's Day Campaign 2018. I worked with photographer Julia Kuzmenko to highlight the product in a cheeky way that was true to the brand’s edgy image.

For this campaign, nude lipsticks was the focal product. Each candied heart was a saying that not only fed into internet culture, but also was a nod back to the shade.

SEND NUDES | Shade: Stark Naked
SLIDE INTO THE DM'S | Shade: Naked
AS IF! | Shade: 1993
BOY BYE! | Shade: Backtalk
LIP SERVICE | Shade: Gubby

—

Worked on: creative direction, copywriting, and social launch strategy.