Urban Decay | NAKED Heat

For an entire week leading up to the launch of the newest NAKED Palette – NAKED Heat – Urban Decay’s Instagram featured a full grid takeover of all previously released palettes in the franchise.

This helped to build the anticipation that a new palette was launching and took the audience through the history of one of its most iconic products.

NAKED Heat dropped with a full grid takeover – featuring a mix of content from influencers, campaign imagery, video tutorials, product photography, and swatch photography.

Adweek called it one of the most engaging pieces of brand content on social media in 2017.

Fun fact - I photographed the image that ended up being the launch announcement.

Seen in: Buzzfeed / Us Weekly / Cosmopolitan UK / Good Housekeeping / Bustle / InStyle

—

Worked on: content development and curation, art direction, photography, social media launch strategy.