Urban Decay | NAKED Cherry
For Urban Decay’s NAKED Cherry campaign 2018. The latest sultry addition to the NAKED franchise at the time was a fall drop that extended into holiday — requiring two separate approaches.
Seen in: Allure / Elite Daily / Yahoo! Life / Glamour / Hypebae / Bustle / Harper’s Bazaar Singapore
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Worked on: content strategy, production, art direction, copywriting, and social media launch strategy.
Stylized Photography
I worked with photographer Arnelle Lozada to create stylized images that elevated the product while still playing into the cherry-themed collection.
Macro Photography
I worked with photographer Julia Kuzmenko to create these macro photography shots that bring the customer up close with the color and texture of the collection.
(Fun fact - I also modeled for the images alongside our in-house Global Artist).
Model Photography
I worked with photographer Robin Black of Beauty is Boring to create four unique looks (and accompanying video applications) that ranged from soft to loud — showing the consumer the range of the collection.
Text Graphics
Lifestyle-type content that nodded to the collection’s sultry nature.
Live Event Coverage
I worked with the event photographer to provide live social coverage of the NAKED Cherry launch party including key moments like Snoop Dogg’s performance and a tattoo studio activation where attendees can choose cherry-themed ink.
Holiday Twist
Transitioned the content into a more holiday-inspired look and feel.
Photography by Arnelle Lozada.
