Urban Decay | Game of Thrones
Urban Decay partnered with HBO to create the Urban Decay x Game of Thrones collection, inspired by everyone’s favorite places in Westeros and the strong women of the Seven Kingdoms. From the shores of Dragonstone to the frozen lands beyond the Wall, the collection allowed consumers to create looks inspired by House Stark, House Targaryen, House Lannister, and the White Walkers.
Seen in: Teen Vogue / Good Morning America / ABC News / Vogue France / Glamour UK / Cosmopolitan South Africa / Cosmopolitan UK
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Worked on: content strategy, art direction, photography.
Product Photography
Macro Lip Photography
I worked with photographer Julia Kuzmenko to create these macro photography shots that showcased the texture, color, and vibrancy of the lipsticks. From left to right, the shades are: Sansa, White Walker, Cersei, and Daenerys.
(Fun fact - I also modeled for the images).
Skin Swatches
Skin swatches are a standard in cosmetics in order to show product on a range of skin tones. However, with the UD x Game of Thrones collection — we had special stencils made to create swatches that were unique to the collection.
Left to right: 24/7 Eye Pencils, Eyeshadow Palette, Vice Lipsticks, and Mother of Dragons Highlighter Palette.
Stylized Photography
I worked with photographer Arnelle Lozada to create more stylized images that offered deeper storytelling around the product and the Game of Thrones brand.
