Tone It Up| The Best By Jasmine Sanders
The Best by Jasmine Sanders is a 4-week fitness program in the Tone It Up app led by Sports Illustrated model and fitness lover, Jasmine Sanders. Jasmine teamed up with Tone It Up to release her first ever program featuring her all-time favorite workouts that have gotten her into the best shape of her life.
Seen in: Yahoo! Life / Daily Front Row / Fox News / Hello Beautiful / PopSugar Fitness / Us Weekly (print)
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Worked on: creative direction, 360 launch, behind-the-scenes photography
Teaser
Hero Sizzle
For the hero video, we wanted Jasmine to introduce herself and speak in her own voice - why she created this program and what it entails. As a new trainer and new face to the Tone It Up community, it allows her to create a connection that feels authentic & relatable.
Campaign Imagery
We shot the campaign creative right in Jasmine’s home base of Miami, FL — combining the elements of Tone It Up’s California beach lifestyle with Miami’s tropical feels.
Behind the Scenes
