Tone It Up| Brand Refresh

In 2021, Tone It Up launched a new brand look that sought to elevate the brand in both product packaging and creative direction. Working directly with co-founder Katrina Scott, I updated the brand’s product photography in a direction that was as sleek and luxurious as the product’s new look. Below, a collection of images reimagined and photographed by me.

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Worked on: art direction & photography