TOMS | Global Impact Report

In 2006, TOMS founder Blake Mycoskie transformed a 1-bedroom apartment in Venice, CA into a little shoe company with a big idea: using business to improve lives. Thirteen years later, this is the Global Impact Report — a progress update that is the culmination of 13 years of giving.

Worked on: content strategy, graphic design, social launch strategy.

 

Launch Announcement

 

IG Stories: Announcement

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Product Ads

To bring the narrative full circle, paid social support for product centered around the original 5 colors/styles that launched the TOMS brand and the One for One movement.

Accompanying copy: Shop the shoe that started the movement.

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IG Stories: 13 Years of Giving Timeline

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IG Stories: Evolution of TOMS Giving

To lead the audience into the future, we nod to the history of what TOMS and its customers have accomplished and highlight the new giving model that moves away from shoe giving and towards grant giving.

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