Tone It Up| Toned Body, Toned Mind With Karena Dawn
Toned Body, Toned Mind is a 4-week holistic program designed to help you find your inner peace, strength, and balance. Led by co-founder Karena Dawn, it features 30 days of yoga, meditation, and self-care to leave you feeling empowered and at ease.
Years ago, Karena was prescribed yoga & meditation in lieu of traditional medicine. In moving her body and centering her mind, she developed an approach to health & wellness that went beyond the physical. Together, we brought her vision to life and shared the story behind Toned Body, Toned Mind.
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Worked on: art direction & 360 go-to-market
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About the Program
We took a deep dive into how the Toned Body, Toned Mind program came to be — including how Karena started on her fitness & wellness journey and her advocacy for mental health.
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World Mental Health Day
Karena filmed a special message for the Tone It Up Community — emphasizing how movement & meditation have supported her on her journey.
TBTM Journal
Karena and I worked together to write an accompanying 4-week journal that guided community members through the program. Below are excerpts:
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