Smashbox | ISN’T IT ICONIC?
Smashbox partnered with Pamela Anderson in a campaign that pairs two icons (Pamela + Smashbox Original Photo Finish Primer) together known for their lasting power. The creative campaign featured a hero “faux trailer” with supporting collateral.
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Worked on: full funnel 360 strategy, creative agency oversight
As seen in: Harper’s Bazaar / NYLON / Glamour / People / Sports Illustrated / WWD / Marie Claire / Yahoo! and more including 60+ placements and over 1.2B media impressions
Campaign Teaser
Pre-campaign moments that hinted at the ‘90s origins of both icons and who the Smashbox ambassador might be.
Hero Trailer Starring Pamela Anderson
Influencer Campaign Content
The campaign also featured influencers Steph Hui and Leilani Green who are a new generation of beauty icons. Both appeared in the hero trailer and additionally were contracted to create content for their own channel.
Movie Posters
Accompanying the faux movie trailer were movie posters starring both our icons and the supporting cast.
The Critics Are Saying…
(based on real product reviews)
Paid Ads
Influencer Partnerships
In addition to the campaign support cast, Smashbox partnered with 10 influencers who recreated Pamela’s iconic look in their own way starting with Original Photo Finish Primer. Below, a selection:
Smashbox.com
The brand’s own website got an iconic makeover. Below — homepage banner and landing page assets.
