BCBGeneration | GenGirl

The social media campaign for each month’s new delivery launch was centered around an “It Girl” (or “GenGirl”) who would model the new releases.

Photographed by me, these assets lived on the website’s main landing page, social media, and on the blog that accompanied each GenGirl’s interview. The objective was to get the product on a model that was relatable who had social media influence.

Featuring:

Lana Condor
Madelaine Petsch
Kat McNamara
Eve Speciall
Emily Kretzer
Phoebe Ryan
Paris Berelc
Jordyn Jones
Chelsea Lankes
Haley Ramm
Sofia Reyes
Greer Grammar
Carissa Alvarado

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Worked on: content development, photography, social media launch strategy.